How to think about your website in 2026
Автор: Scrunch AI
Загружено: 2026-03-05
Просмотров: 18
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Your website is no longer the destination for consumers. It’s also more valuable than ever.
AI platforms like ChatGPT, Google AI Mode, Perplexity, and others aren’t just eating into search traffic. They’re replacing it.
And what they find when they land on your site determines what they tell your customers.
We asked Scrunch cofounder and CTO Robert MacCloy to break down the shift in our latest video.
TLDR: LLMs will answer questions about your brand and category no matter what. They'll extract information from 3rd-party sources, competitor websites—or your website.
That makes your site a precious knowledge repository. A source AI platforms can pull from, cite, and pass along to real people asking real questions.
But only if it’s built to be.
The future of content management looks a lot different. Watch the video to see where it's headed—and how we built Scrunch to help.
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