The BEST Google Ads Campaign Structure for 2026 (eCommerce)
Автор: William Cameron | Google Ads
Загружено: 2026-01-22
Просмотров: 32
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In this video, I break down the Google Ads campaign structure I recommend for eCommerce in 2026.
You’ll see the simple 4 campaign setup I’d use (1 Brand Search + 3 PMAX campaigns split into Bestsellers, Mid Performers, and Everything Else/Testing), why consolidation stabilises performance, and how to move products between campaigns so you can scale without wasting spend.
Mentioned Videos:
How We Doubled This Jewellery Brand’s Sales | Google Ads Case Study
• How We Doubled This Jewellery Brand’s Sale...
I’m William, founder of Touchpoint PPC a specialist Google Ads agency helping DTC brands scale through Shopping, Performance Max, and Search.
After working with over 50 incredible brands and driving $80M in sales, I’m sharing everything we’ve learned so you can build more profitable campaigns in 2026, no matter your budget.
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