Paid Media + CRM = PerfCRMance | Danny Gavin on PPC.ZONE with Jyll Gales
Автор: Optidge
Загружено: 2026-02-05
Просмотров: 5
Описание:
Most Google Ads accounts aren’t underperforming because of keywords or bids.They’re underperforming because visibility breaks after the form fill.
In this 8-minute conversation on ppc.zone with Jyll Saskin, Danny Gavin breaks down a real $10,000/month Google Ads account that looked healthy on the surface—but completely fell apart once CRM data was introduced.
📉 200 leads per month
📉 12 qualified leads
📉 3 closed deals
⚠️ All revenue came from the campaign they were about to shut off
That’s the danger of optimizing on the wrong metric.
What you’ll learn in this episode:
✅ The three-stage visibility gap where attribution breaks between Google Ads and your CRM
✅ Why optimizing for leads alone causes Smart Bidding to fail
✅ A proven three-tier conversion architecture (Contact → MQL → Closed-Won)
✅ How to properly connect Google Ads and HubSpot for real revenue optimization
✅ How CRM data unlocks better campaign decisions, landing page insights, audience strategy, and even sales process improvements
If Google never learns which leads become customers, it can’t optimize for revenue—only activity.
This episode is for PPC managers, agency owners, and in-house marketers who want to move beyond CPL and start optimizing for what actually matters: customers and revenue.
Watch the full episode and see where your attribution might be breaking.
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