Hotel Loyalty Program Secrets to Sucess with Richard Crawford

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The best customer is a loyal customer…

But far too often, we choose to focus on attracting new customers, whilst not looking after previous ones.

Understandably, you want to grow your customer base. But how do you keep hold of the people who are more likely to buy from you again? One solution is to create a customer loyalty program that rewards those guests who return and encourage them to spend even more.

But how do you create loyalty?

Top things that we cover in this episode:
How to set up a loyalty program.
How you can ensure your discounts, offers and promotions are being delivered to the right audience.
How you csn incorporate non-transactional rewards into your loyalty program.
How tech can help you get to know your loyal customers better.
How loyalty schemes can help you build a more sustainable and successful business.
Understanding what customers look for in a loyalty program.
Great customer loyalty program examples from Marriott.


📋 CHAPTERS!

00:00 How To Set Up a Great Loyalty Program with Richard Crawford
01:16 Intro to Richard Crawford and his background.
08:13 What it's like moving from entrepreneurial to corporate work.
09:37 Why do you need 30 brands for 8000 hotels?
18:33 How to find the piece that brings all your brands together?
20:03 Key benefits of having a loyalty program
24:57 What you can give your customers instead of the traditional rewards points?
26:55 What makes a good loyalty program?
30:45 How can you use a loyalty program to create an experience.
34:46 How do you make sure your staff live and breathe your vision
36:36 How loyalty programs impact direct bookings.
37:11 How do you fund loyalty programs?
42:40 What we learnt from Covid and future predictions.


Show Links

  / ricrawford  


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