Creative Disruption: How Harry's Led with Challenging Category Norms

Описание: Join Ben Dancer, Director of Brand Marketing at Harry’s, in a fireside chat with Mary Keane-Dawson, Managing Partner of Kiln Labs, as they delve into the strategies and values that have propelled Harry's to be a game-changing brand. Discover how Harry's continues to challenge and fight above its weight. From disrupting a category through creative advertising to driving meaningful social impact initiatives, Ben will share his journey of how Harry's continues to challenge the status quo whilst keeping its edge against competitors.

Session captured at MAD//Fest London 2023 on 6 July

Speaker:
Ben Dancer, Director of Brand Marketing, Harry's Razors