Pre-Launch Strategy: Create Hype Before You Ship

Описание: In this episode of Founders + AI, Michelle Akhidenor and Boon Chew break down why launching quietly is a recipe for crickets. They dismantle the myth of “build it and they will come” and show how top founders build momentum before a single line of code ships.

From generating hype with zero budget to collecting validation signals that actually matter, you’ll get tactical strategies to shape perception, attract early users, and create demand on Day 0. Plus, how to avoid burnout and use AI to fast-track your go-to-market motion.

Pre-launch isn’t a phase—it’s your first growth strategy. If you're gearing up to launch—or just want people to care—this episode’s your playbook. Let’s make noise before you launch.

Chapters:
0:00 Creating Buzz and Validating Products Before Launch
4:18 Identifying and Validating Signals for Effective Problem Solving
6:46 Leveraging AI and Social Media for Startup Success
10:07 Strategic Pre-Launch Planning and Marketing for Product Success
19:32 Strategies for Effective B2B and B2C Marketing and Retention
26:12 Exploring AI Tools for Crafting Effective Messaging
29:34 Pre-Launch Strategies for AI Voice Cloning and Translation Tools

Follow along:
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