A hair-raising message

Описание: The Swedish Childhood Cancer Foundation is a non-profit organisation dedicated to raising money to prevent and combat cancer diseases in children. Make a donation: https://www.barncancerfonden.se/en/i-...

A hair-raising message is a price winning campaign. The strategy behind this campaign was to interpret a previous pharmacy ad for shampoo. We created an engaging experience in a digital billboard for every traveler who passed the metro station Odenplan in Stockholm. The digital billboard reacted on trains passing by through motion sensors. People were encouraged to donate with their smart phone.

(SWE) Linn’s theme finns nu på Spotify.
Många har frågat oss om musiken i den här filmen. Den är komponerad för filmen och döpt efter flickan på reklamskylten, Linn. Kompositören heter Björn Baummann. Från januari 2015 finns låten Linn's theme i en längre version på Spotify. Alla intäkter från Spotify går till Barncancerfondens verksamhet, så lyssna gärna på repeat!
Sök på Spotify efter: Björn Baummann – Linn's Theme
https://open.spotify.com/track/3inmED...

Med ditt stöd kan forskningen fortsätta göra framsteg. SMS:a HOPP till 72 900 så bidrar du med 100 kronor. Varje gåva gör stor skillnad. Hjälp oss sprida filmen!

Ett speciellt tack till Apotek Hjärtat för lånet av idén.

Barncancerfonden
http://www.barncancerfonden.se/

(ENG) Linn’s theme now on Spotify.
Many people have asked us about the music. It’s composed specifically for this film by a talented guy named Björn Baummann. We have now (January 2015) launched a longer version of the song on Spotify. Any revenue from Spotify will support The Swedish Childhood Cancer Foundation so please listen to it on repeat. And thanks for all your support!
Search Spotify for: Björn Baummann – Linn's Theme
https://open.spotify.com/track/3inmED...

With your support, research can continue to make progress. Text HOPP to 72900 (only in Sweden) to contribute with 100 SEK. Every gift makes a big difference. Help us spread the video!

A special thanks to Apotek Hjärtat for letting us borrow the original idea!

The Swedish Childhood Cancer Foundation
http://www.barncancerfonden.se/