Facial Recognition Just Became LEGAL in Australia
Автор: Tech Win Cyber
Загружено: 2026-02-28
Просмотров: 8233
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Australia's recent ruling permits major retailers like Bunnings to deploy facial recognition technology in stores, enabling the collection of biometric data from customers. This landmark decision follows a pause in usage since 2018, when chains such as 7-Eleven, Kmart, The Good Guys, and Thirsty Camel faced Privacy Act violations for scanning shoppers to combat theft. Now, with plans for an 18-month rollout, stores must only notify entrants of the cameras, raising alarms over turning everyday consumers into perpetual suspects.
Biometric data, unlike passwords, represents an irreplaceable "something you are" in multi-factor authentication frameworks, making centralized databases vulnerable to hacks, identity theft, and deepfakes. Beyond security, this technology opens doors to data correlation with loyalty programs like Flybuys, allowing personalized marketing based on in-store behaviors, hesitations, and purchases. Such practices treat shopper data as a valuable commodity for profit maximization, underscoring the need for transparency, user agreements, and opt-out options to safeguard privacy.
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