Why are Indian companies buying British motorcycle brands? A look at TVS Motor and Norton

Описание: TVS Motor India has been the owner of Norton Motorcycles since 2020.

I take a look at their history, and compare to other automotive stories such as BSA / Mahindra, KTM / Bajaj, and Saab / General Motors.

I try to answer the question - is Norton Motorcycles in safe hands for the future?

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