More Than “Meh”: How Web Governance Turns Website Management Into a Strategic Win
Автор: USTEducation
Загружено: 2026-03-12
Просмотров: 10
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Course Description:
Restaurants have Executive Chefs. Ships have Captains. Newspapers have Managing Editors.
So, who guides your web presence? Do you have a strategic leader setting the vision and keeping things on track? Or is web content done ad-hoc with a “just in time” mentality?
Join us as we explore how to transform your website into a strategic asset, rather than a catch-all repository, and how the shift from reactive management to a strategic web management delivers measurable value for members and stakeholders.
Walk away with actionable tools, including a RACI Matrix, practical governance frameworks, and standards and policies that achieve buy-in from your team so everyone is heading in the same direction. So you can implement a web governance framework empowers leadership, aligns competing priorities, advances your mission, and increases member engagement.
Learning Objectives:
Develop a strategic plan to manage your association’s website, ensuring it delivers member value and maximizes the organization’s investment.
Implement web governance principles to establish a framework that supports your website’s long-term success and aligns with your association’s strategic goals.
Design and execute a sustainable approach to content creation and website operations that fosters team confidence, reduces stress, and keeps staff focused on delivering value.
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