More Than “Meh”: How Web Governance Turns Website Management Into a Strategic Win

Описание: Course Description: 

Restaurants have Executive Chefs. Ships have Captains. Newspapers have Managing Editors. 

So, who guides your web presence? Do you have a strategic leader setting the vision and keeping things on track? Or is web content done ad-hoc with a “just in time” mentality?

Join us as we explore how to transform your website into a strategic asset, rather than a catch-all repository, and how the shift from reactive management to a strategic web management delivers measurable value for members and stakeholders.

Walk away with actionable tools, including a RACI Matrix, practical governance frameworks, and standards and policies that achieve buy-in from your team so everyone is heading in the same direction. So you can implement a web governance framework empowers leadership, aligns competing priorities, advances your mission, and increases member engagement.




Learning Objectives:

Develop a strategic plan to manage your association’s website, ensuring it delivers member value and maximizes the organization’s investment.

Implement web governance principles to establish a framework that supports your website’s long-term success and aligns with your association’s strategic goals.

Design and execute a sustainable approach to content creation and website operations that fosters team confidence, reduces stress, and keeps staff focused on delivering value.