Episode 6: Slava Kravchuk (Atwix) on Why Magento Still Wins in B2B (Part 1)

Описание: What really separates B2B from B2C in eCommerce?
And why does Magento still matter in 2026?

In this episode of the Magento Association Podcast, Slava Kravchuk (Atwix) shares his journey from OSCommerce to the very first Magento Imagine — and why that moment changed everything.

“When I saw that… my mind just instantly clicked like this is the future.”

Slava dives deep into what most agencies underestimate about B2B:

“It’s not just a subtle difference, it’s a whole different business process.”

From buyer portals and legacy integrations to adoption challenges and organizational change, this conversation goes beyond platform talk. It’s about how real B2B companies operate.

On Magento Open Source and B2B:

“Today I would argue that that’s the only viable free open source e-commerce platform for B2B.”

And when the debate turns to complexity and total cost of ownership, Slava doesn’t avoid it. He addresses it head-on — including the AI transformation already reshaping development teams:

“Whatever AI you use today, that’s the worst AI you will ever have to use.”

He even makes a bold claim:

“One really smart and capable engineer with the help of AI tools could deliver as much as five engineers in the past.”

If you’re an agency owner, B2B merchant, CTO, or part of the Magento ecosystem — this episode will challenge how you think about platform decisions, process, and the future of development.

And this is just Part 1.

Stay tuned for the continuation in the next episode.

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