Why Your Shopping Ads Show The Wrong Price/Currency (How To Fix It)

Описание: Want me to help get this setup for you? Book a call with me here: https://calendly.com/mrfeldmansem/goo...

One of the most common, silent killers of shopping ads performance is showing the incorrect currency for searchers in different countries.

If you are scaling and expanding aggressively using Google Ads, this is a crucial step to go through carefully (otherwise you are going to burn cash).

Think about it: if you are shopping online in Canada, would you click on an ad or buy from a store that is displaying prices in USD in the ad and on the landing page?

There are a few simple steps to fixing this without much manual work:

1. Use a feed optimization tool (as per example, DataFeedWatch).
2. Create designated feeds for Canada, US, & all other countries being targeted with unique currencies.
3. Ensure your link/URL attribute, price, & sale prices are all being pushed to the correct domain and displaying the correct price.
4. Import the feeds into GMC
5. Set the "feed label" in your Google Ads campaigns to match the respective country for the feed.

The result: Mismatched currency/product price disapproval in Merchant Center is lifted, & searchers now see the correct price in your ads from the country they're shopping in.