Killer Growth’s Proven Tactics: Video, ROI, and the Power of Not Quitting

Описание: Welcome back to the Strategic Motion Podcast! In this episode, host Troy Trussell welcomes Samuel McVay of Killer Growth for a lively and insightful conversation on all things video, marketing, and business growth. From uncovering the real challenges businesses face with digital marketing agencies to discussing what actually drives results (hint: it’s more than just getting thousands of random website visits), Samuel McVay shares practical strategies and hard-earned lessons from his years helping companies grow online.

Together, they explore how video plays a crucial role in building trust and brand awareness, why a great website is still essential despite the rise of social platforms, and how streaming ads and new tech like AI are reshaping the marketing landscape. They also touch on content marketing and where your dollars could be being wasted. Whether you’re curious about optimizing your digital marketing small business, interested in the metrics that matter, or just want to hear which movies inspire creative marketers, this episode is packed with real talk, actionable advice, and plenty of personality.

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CHAPTERS:
00:00 "Strategic ROI Partner for Growth"
05:36 "Prioritize Strategy Over Content Creation"
06:23 "Budget Drives Marketing Strategy"
11:39 "Owning vs. Relying on Platforms"
13:48 "Blogs: Relevance and Niche Value"
16:58 Exploring Local Stream Ads
20:42 "Expanding Successful Ad Campaigns"
24:07 "Creative Ads: Testing What Works"
28:47 "Streamlining Concepts with Quick Testing"
30:42 "AI Ethics in Content Creation"
35:28 "Overcoming Fear in Marketing"
37:12 "Freelancers: Honest Marketing Approach"
40:18 "Premeditated Marketing for Success"
45:29 "Emotional Impact in Action Movies"
45:52 "Sharing Nostalgic Stories"