Nailing Down Your ICP and Sales Process, with Perryn Olson
Автор: Breaking BizDev
Загружено: 2025-09-30
Просмотров: 34
Описание:
What's broken about the way construction firms develop new business today?
In this video, John Tyreman (@John_Tyreman) sits down with Perryn Olson of AltCMO (@AltCMO.) for a conversation about what's completely broken about the way construction firms develop new business today. Perryn offers stories and real-world examples to illustrate how hard it is for firms to truly understand their ideal client profile, the operational repercussions of taking on too wide a range of projects, and why it's critical to establish repeatable sales processes.
CHAPTERS:
00:00 Introduction
00:24 Challenges in Construction Business Development
02:04 Identifying Ideal Client Profiles (ICP)
04:06 Operational Issues and Client Relationships
09:26 Rainmaker Model vs. Doer-Seller Model
12:22 Transitioning from Founder-Led to Institutional Sales
17:13 Conclusion and Contact Information
#sales #marketing #businessdevelopment #constructionmarketing
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