The Rise of Generative Search - the Death of Traditional SEO

Описание: Try Semrush One for free with this link - https://semrush.sjv.io/e1kMRj
When you purchase through links on our video, we may earn an affiliate commission from Semrush. But you don't pay anything extra.

SEO is a quickly changing world. For many years, Google has been updating the search engine to retain the leading positions, but things changed dramatically since the AI revolution when this technology became accessible for everyone.

ChatGPT increased its popularity to 800 million active users. Perplexity has 22 million, Grok - 30m, Claude almost 19 million active users to make a huge competition for search engines.

Google adapted fast to release Gemini that also has over 400 million active users and changed the search engines that we know forever with Google AI Mode and AIO. SEO is still a powerful channel with a lot of great opportunities but the strategy also switched because users are looking for topics and answers to the direct questions more instead of using keywords.

The main reason is that AI search can understand real long questions and give the exact answers fast to save time users' time.

1. How AI-powered search (e.g., Google SGE, Perplexity, ChatGPT Search) is changing user behavior.

2. Why keyword-based SEO is becoming less effective — the shift toward semantic intent.

3. How to create high-quality content with prompts.

Here is a template for this copy:

Write an article by using this structure with the following requirements:

you're a [your job] agent who wants to encourage users to buy [your product]

use a friendly format with many "you" and "we", e.g. we help and support you, you enjoy your time, you get more for less, etc

use a simple language to bring this message with mostly short sentences, avoid hard words and jargons

structure content according to my structure

add some fresh data from online studies

find real customers reviews or similar trust triggers

touch emotions

add storytelling

the length is 700-900 words

bring something new and unique

start with clickable meta tags: title (around 60 characters), description (around 160)

write a headline (h1) that catches attention.

Use the following structure, feel free to add 1-2 paragraphs yourself from these subheadings: (take them from Semrush).

Try Semrush One for free with this link - https://semrush.sjv.io/e1kMRj

When you purchase through links on our video, we may earn an affiliate commission from

Semrush. But you don't pay anything extra.

Use Unmiss content editor - https://unmiss.com/content-editor/

YouTube Chapters:

00:00 — SEO Is Changing with AI
00:13 — How to Create AI Content That Ranks Everywhere
00:33 — From Keywords to Real Questions
01:02 — AI Search Platforms: ChatGPT, Gemini & More
01:22 — Why You Must Switch to Topic Research
02:03 — Using SEMrush for Topic Discovery
03:31 — Analyzing Traffic and Topic Heatmaps
04:04 — How to Get Full Content Structure from One Keyword
04:46 — Why Low Volume Beats High Volume
05:14 — How to Measure Topic Difficulty
05:29 — Creating Articles with ChatGPT Prompts
06:22 — Editing and Optimizing in Unmiss Content Editor
06:42 — The Power of Great Meta Tags
07:05 — SEO, Grammar, and Readability Scoring
08:16 — Expanding and Rewriting with AI
09:37 — Generate AI Images and Optimize Everything
10:04 — Combine SEMrush, ChatGPT, and Unmiss for Best Results
10:10 — Free Consultation & Final Thoughts

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