Thought Leadership Workshop for Latin America

Описание: This workshop, conducted by Americas Market Intelligence (AMI), focuses on practical guidance for strategizing and executing thought leadership in Latin America. The speakers include John Price, AMI Managing Director and a recognized thought leader about Latin America; Lindsay Lehr, a thought leader in the LatAm payments sector; and Abel Delgado, AMI’s Digital Marketing Director, who directs AMI’s thought leadership initiative.
The initial portion of the workshop focuses on distinguishing thought leadership from advertising and content marketing, as well as its benefits and particular relevance for Latin America. Then the panelists delve into key points for crafting a thought leadership strategy and how to execute thought leadership content. Topics covered include:
• 5 key questions every company should ask—and answer—when developing a thought leadership strategy
• Why search engine optimization (SEO) must be threaded into your content strategy from the beginning
• 3 ways to approach developing effective whitepapers
• Avoiding common mistakes in creating infographics
• 9 key things you should NOT do when marketing your thought leadership content
• 4 ways to break up blog content to maximize eyeflow and readability, which is especially pertinent to Latin America, a region where most people access the Internet with mobile devices
• Why storyboarding video content is essential in thought leadership
• How to select shots for your blog content that strengthen your credibility and authority

And much more.
Beyond offering nearly 60 practical tips for strategizing and executing thought leadership content in Latin America, this workshop also features key resources offered by AMI that can help companies launch thought leadership initiatives or refine their current approaches to produce greater impact and ROI.