Lesson 10: Capture Ideas with Lean Canvas

Описание: You’ve got an idea. Now what? The Lean Canvas helps you turn fuzzy thoughts into focused experiments.

This lesson shows how to frame your idea around what customers want—not what you hope they do.

Before you start pretotyping, you need to define your idea through your customer’s eyes. In this lesson, I introduce the Lean Canvas by Ash Maurya—a simple, 30-minute tool that helps you move from assumption to clarity. You’ll learn how to identify real customer problems, define early adopters, and shape a value proposition that actually resonates.

I’ll walk through the full Lean Canvas structure and show you a real-world example (yep, Second Day Sushi makes a return). It’s the tool I use to set up every experiment—and to avoid falling in love with the wrong idea.

This is part of the Learn Pretotyping series—a practical, jargon-free guide to help you build the right it, before you build it right.

👉 Watch all videos in the Pretotyping series here:
   • Exponentially: Unlock the $400 Pretotyping...  
   • Why Pretotyping Makes You Immune to Failure  
   • What Pretotyping Is — Explained by Alberto...  
   • Module 1: Understanding Pretotyping - Test...  
   • Lesson 1: The Difference Between Prototypi...  
   • Lesson 2: Why Do Most Innovation Processes...  
   • Module 2: Testing ideas and avoiding Thoug...  
   • Lesson 3: Kill Your Ideas  
   • Lesson 4:  Learn from Exponential Innovators  
   • Lesson 5:  Welcome to Thoughtland! - what’...  
   • Module 3:  Pretotyping Methods Deep Dive  
   • Pretotyping Methods Part 1: The Science of...  
   • Lesson 7: Pretotyping Methods, Part 2 - Ho...  
   • Lesson 8: Pretotyping Methods, Part 3 - Ta...  
   • Lesson 9:  A real life pretotyping example  
   • Module 4:  Lean Canvas & Rapidly App Integ...  
   • Lesson 10:  Capture Ideas with Lean Canvas   ***you are currently watching this video***
Lesson 11: Meet Rapidly: Pretotyping software COMING SOON
   • Lesson 11.5:  Lean Canvas in Action  
   • Lesson 12:  Walkthrough - Lean Canvas in A...  
   • Module 5:  Data, Pretotypes & Practice  
   • Lesson 13:  Getting Data The Heart of Pret...  
   • Lesson 14:  How to Build Your Own Pretotype  
   • Lesson 15:  Pretotyping walkthroughs  
   • Lesson 16:  Your Turn Pretotype a Real Idea  

🌐 Learn more: https://www.exponentially.com
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📖 Grab the free Pretotype It eBook: https://albertosavoia.com
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🎓 Get Certified in Pretotyping: https://www.exponentially.com/online-...

⏱️ Timestamps
00:00 – Why Use the Lean Canvas?
00:02 – What is the Lean Canvas (and Who Made It)?
00:44 – Breaking Down Each Section
03:36 – Why We Skip Revenue and Costs (For Now)
04:15 – The One Metric That Matters
04:59 – Finding the Right Channels
05:45 – Lean Canvas Example: Second Day Sushi
07:19 – What’s Next? Use the Canvas to Guide Pretotyping