How do we create market segmentation for hotels – Part 1/3
Автор: Mausam Bhattacharjee
Загружено: 2021-06-04
Просмотров: 3679
Описание:
This three part series on market segmentation gives an in-depth understanding of market segmentation for hotels.
Part 1 covers the following areas::
What is market segmentation
Why is it important
How does it evolve
Do keep subscribed to the channel to watch the next two parts coming up soon.
Part2:
How does the segmentation change based on the location / product
What should be our approach to gain business from these segments
What should be our approach
Part 3:
How is pricing decided for B2B segments
How do we handle pricing and margins for intermediaries
In-depth understanding of the wholesale segment
Suitable both for people already in the hotel business and also for fresh MBA and BBA graduates
#HotelIndustry #Sales&Marketing #RevenueManagement
Market segmentation, types of hotels, corporates, travel agency, travel Management Company, TMC, wholesale, resort, convention, city center, weddings, social, business travel, leisure travel, Hotel, Learning
Повторяем попытку...
Доступные форматы для скачивания:
Скачать видео
-
Информация по загрузке:
