140 Years, 200 Countries, 500 Brands: The Business Architecture of The Coca-Cola Company

Описание: From a brass kettle in an Atlanta pharmacy in May 1886 to a commercial system operating across more than 200 countries, The Coca-Cola Company has maintained continuous operation for nearly 140 years through wars, economic crises, a high-profile product reformulation, and persistent challenges to its public health record. This documentary traces the full institutional arc of the company's history — from pharmacist John Stith Pemberton's original formula and Asa Candler's 1892 incorporation, through Robert Woodruff's transformation of the brand into an international institution, to the construction of 64 bottling plants in World War II combat zones, Haddon Sundblom's thirty-three-year Santa Claus campaign, and the seventy-nine-day New Coke debacle of 1985. The film also documents the controversies the record includes: the 2015 Global Energy Balance Network funding episode, the Plachimada water rights case in Kerala, India, and the Colombian bottling industry labor disputes. With analysis of Roberto Goizueta's post-crisis recovery, the 1915 contour bottle design by Earl Dean, and the 1899 bottling franchise system that changed American consumer culture, this documentary presents the complete record of what may be the most continuously recognized commercial brand in the world.

00:00 - Atlanta Before Coca-Cola
01:53 - The Pharmacist Who Started It All
03:41 - Nine Drinks a Day and a Change of Hands
05:33 - Asa Candler Builds a National Brand
07:13 - The Bottling Deal That Changed Everything
09:11 - The Bottle That Could Be Recognized in the Dark
10:58 - Robert Woodruff Takes Coke to the World
12:55 - The Secret Formula and the Vault
14:36 - Coca-Cola Goes to War
16:50 - How Coca-Cola Shaped the Modern Santa Claus
18:49 - Pepsi Starts Winning and Coke Starts Worrying
20:45 - New Coke and the 79-Day Disaster
22:55 - Recovery, Diet Coke, and a CEO Who Rebuilt the Company
24:49 - Beyond Soda: Building a 500-Brand Portfolio
26:58 - The Obesity Science Controversy
29:12 - Water Wars in India and Labor Disputes in Colombia
31:13 - The Scale of the Modern Coca-Cola System
32:54 - The Challenges the Company Has Not Solved
34:39 - What the Record Actually Shows
36:41 - What 140 Years of Coca-Cola Left Behind