Why Volume Metrics are DEAD
Автор: Punch!
Загружено: 2026-02-22
Просмотров: 3
Описание:
The volume era of outbound is over. In this episode, Chris sits down with Chris Ritson, sales trainer, three-time SDR leader, and one of LinkedIn's loudest voices on modern selling, to break down why chasing activity metrics is killing your pipeline, and what to do instead.
Essential listening for SDR leaders, sales coaches, and revenue teams who want to build a culture that actually converts.
You'll learn:
Why "predictable revenue" is incomplete without the buyer in mind
How AI has commoditised personalisation and what your real competitive edge is now
The "not right now" strategy that lets top reps forecast a month ahead
The Past, Present, Future nurture framework for low-pressure follow-up
How to build relationship-building into your team's KPIs and daily rhythm
Why letting your SDRs write the rules leads to a self-governing, high-performance culture
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