3 Mistakes People Make When Implementing Texting in Salesforce:

Описание: Spamming Prospects:

It's crucial to have a clear goal for every message you send, aiming to provide genuine value. By prioritizing value, you build trust with your audience, making them more inclined to engage with your business.

Sending Messages at Inappropriate Times:

Texting is inherently personal, mirroring our interactions with friends and family. Imagine receiving a business message during off-hours; it can feel intrusive, potentially disrupting personal time. Such timing can inadvertently alienate recipients.

Overreliance on SMS for Communication:

While texting is efficient, email remains the preferred avenue for business communication. Texting should complement email strategies rather than supplanting them entirely, ensuring a balanced and effective approach to reaching your audience.