#16throiawards2023
Автор: ROI Festival
Загружено: 2023-10-16
Просмотров: 58
Описание:
ROI Awards 2023 Grand Prix winning company, Dong-E-E-Jiao, a publicly listed group, is a Chinese edible gluey nutritional food that has existed for centuries, now crossovers with a trendy young brand (NAYUKI now renamed) NAIXUE tea, and introduces an all new E-Jiao Milk Tea. A large scale media integration marketing campaign capturing especially the young generation, coverage includes member groups, poster series, weibo, xiaohongshu, douyin (tiktok), FocusMedia, retail, and many other online & offline media.
ROI Awards 2023
GRAND PRIX award winning case
Entries by JD Retail 京东零售
Advertiser: Dong-E-E-Jiao 东阿阿胶
Media Company Group
Category: Media Integration
#16throiawards2023
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