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Building a successful business is one challenge. Building one that maintains strong values, accountability, and a healthy culture as it grows is another.


In this episode of The Culture Coach Podcast, Wendy Brand sits down with Shannon Badger, co-founder of Badger CPA, to talk about what it really takes to grow a firm while staying true to the values that matter most.


Shannon shares how what started as a small side hustle in 2009 evolved into a thriving accounting and advisory firm serving complex industries—including construction, engineering, nonprofits, and government contractors. Along the way, she and her team learned how intentional leadership, clear expectations, and strong systems play a critical role in shaping culture.


Together, Wendy and Shannon explore the connection between core values, leadership standards, and operational systems, and why culture isn’t just about what organizations say—it’s about what they consistently reinforce.


This conversation is full of practical insights for founders and leaders who want to build organizations where people feel valued, expectations are clear, and teams can truly thrive.
About Shannon Badger


Shannon Badger is the co-founder of Badger CPA, a San Antonio-based accounting and advisory firm specializing in outsourced accounting, fractional controller, and CFO services.


The firm serves organizations in high-compliance and complex industries including construction, engineering, nonprofits, and government contractors. Shannon and her leadership team are passionate about building a firm that combines high accountability, excellent client service, and a strong commitment to people and family.
Connect with Shannon


Website
https://badgercpa.com (https://badgercpa.com/)


Email
[email protected] (mailto:[email protected])




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With 25+ years of leadership experience, spanning multiple roles across corporations and non-profits, I have gained a wealth of experience in understanding what makes organizations successful.


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