How AI Is Transforming the BPO Industry | Business 360 | Jack Madrid
Автор: Bilyonaryo News Channel
Загружено: 2026-02-16
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The Philippine BPO industry remains a critical economic engine, generating over $40 billion in revenue and employing nearly 2 million Filipinos. But with artificial intelligence accelerating and global companies rethinking where work gets done, the sector faces unprecedented disruption and rising competition. Can the Philippines maintain its competitive edge amid these changes and adapt to a rapidly transforming global landscape?
Joining us is Jack Madrid, President and CEO of the Information Technology and Business Process Association of the Philippines (IBPAP). He shares insights on the challenges and opportunities ahead, how companies are adapting to AI and global shifts, and what strategies the industry must adopt to remain a global leader and secure jobs for Filipino workers.
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