In the spotlight with Sean Couch of Northeast Georgia Health System | Unscripted | WG Content

Описание: In this episode of Unscripted, meet Sean Couch, executive director of communications and consumer strategy at Northeast Georgia Health System.

Sean’s story comes full circle. He grew up watching his mom serve as an emergency department nurse at what was then a small community hospital. Years later, he returned — not as a visitor, but as a communications leader helping guide strategy for a 35-person team inside a rapidly growing health system.

From his early days as a self-proclaimed “talks too much” kid (the report cards prove it) to producing TV news during the 2008 recession, Sean shares how he found his way into healthcare communications — and why he never left.

We talk about:

Growing up around healthcare and seeing a health system evolve over decades
Making the leap from TV news to corporate communications
Building culture during explosive organizational growth
Why a simple “believe” sign helps him lead
The small habit that keeps his calendar (and mindset) in check
Girl-dad life, competitive cheerleading nerves and raising an empathetic 7-year-old

Sean also shares the personal tradition he and his wife created — celebrating their first date at an Atlanta Braves game by traveling each year to wherever the Braves are playing on Aug. 18. This year? Minneapolis.

At its heart, this conversation is about perspective. About growth. About trusting your team. And about how the people behind healthcare brands are shaped by deeply personal stories.

Don’t forget to like, comment and subscribe for more Unscripted conversations:   / 7339271137203298304  

Kirsten Lecky
EVP, Insights and Growth, WG Content
📧 [email protected]
🔗   / kirstenmlecky  

Sean Couch
Executive Director of Communications & Consumer Strategy
Northeast Georgia Health System
🔗   / sean-couch-343479234  

Timestamps
0:00 Welcome to Unscripted with Sean Couch
0:24 From a six-person team to 35 — explosive growth at NGHS
1:00 “Just like the furniture” — getting Sean’s name right
1:33 A Braves first-date tradition that turned into an annual adventure
2:26 12 years of marriage and raising a 7-year-old goofball
3:30 Growing up around Northeast Georgia Medical Center
4:40 “Talks too much” — the kid who found his calling
5:18 From community college to journalism at UGA
6:39 TV news producer to healthcare communicator
7:00 18 years at Northeast Georgia Health System
8:23 Working where your mom spent her 40-year nursing career
9:40 A three-generation nursing family story
9:56 Shows, books and why Sean recommends Andor
11:38 The Ted Lasso “believe” mindset
13:28 The someday list — traveling beyond North America
15:08 A small habit that keeps the day on track
16:13 Taking walking breaks (and talking dogs)
18:11 What’s bringing joy right now
19:27 Competitive cheer, girl-dad nerves and being on top of the pyramid
20:20 Wrapping up and exchanging dog photos

#Unscripted #HealthcareMarketing #HealthcareCommunications #HealthSystemLeadership #ContentStrategy #BrandLeadership #GirlDad #HealthcareStorytelling