2025 BMW R 18 Review | Was the BMW R 18 cruiser a failure or success?

Описание: It’s been five years since BMW launched its R 18 cruiser. Was it a success or a failure? 👉 Full Story: https://www.bikesales.com.au/editorial/

BMW unveiled its boxer-powered R 18 cruiser in 2020 amidst the panic of the COVID-19 outbreak. The Munich firm’s intention was to take on cruiser segment leaders Harley-Davidson and Indian.

Five years on, and the R 18 and its derivate models are still selling, but it hasn’t quite been the Harley-killer that some BMW-devotees might have hoped for. So, does that mean it has been a failure?

The bike has changed very little since 2020, but the world is now a very different place. So we thought it was the perfect time to revisit BMW’s cruiser and see if it still stands up to the acclaim it received at launch.

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