Fixed Meta Pixel & CAPI Duplicate Purchase Events

Описание: Client Problem

A Shopify store reported different Purchase totals in Shopify, Meta Ads, and GA4. Meta also showed duplicate Purchase events, making ROAS unreliable.

Solution

• Audited the GTM container and Meta setup
• Implemented Server-Side GTM with Stape
• Configured proper event_id deduplication
• Corrected Purchase event mapping
• Improved first-party data collection and Advanced Matching

Result

✔ EMQ increased from 6.8 → 9.3
✔ Duplicate Purchase events eliminated
✔ Meta reporting aligned much more closely with Shopify
✔ More reliable campaign optimization

#gtm #ga4 #serversidetracking #metapixel #conversionapi #googleads #shopify #woocommerce #WordPress #digitalanalytics