Brand Positioning for B2B brands

Описание: For B2B brands, find a Brand Positioning Statement can help define how your brand shows up in the market.

The biggest difference is that I give you a logical approach to get more emotional.

Most importantly, we have cheat sheets for you to find the ideal functional benefits and the ideal emotional benefits. Start by looking at the two cheat sheets and narrow down to potential clusters of the B2B functional and B2B emotional benefits.

Most importantly, match what customers want and what your brand does best. I recommend that you take three of the zones from each of the two cheat sheets that will best differentiate your brand, and then add 2-3 support words per zone to create a cluster.

In our view, we show how to build benefit clusters that set up our Gray’s industrial tool brand as an example of brand positioning.


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