How Car Dealers REALLY Make Their Money (Ex-Dealer Exposes Secret)

Описание: Most people think car dealers make their money selling cars.
That’s wrong.

In 2026, selling the car is the smallest profit center at most dealerships. The real money is made through finance products, interest-rate markups, trade-in manipulation, and dealer fees most buyers never question.

I worked at three dealerships, and in this video I break down exactly where that $4,000+ per-car profit actually comes from — and how to stop paying it.

In this video, you’ll learn:

Why dealers only make about $1,800 on the car itself

How finance managers earn $3,000–$25,000 per deal

The insane markup on extended warranties, GAP, and protection packages

How dealers legally mark up your interest rate for hidden profit

The exact phrase that shuts down the finance office upsell

How trade-ins are lowballed to create “phantom profit”

Why documentation and dealer fees are mostly made-up numbers

How monthly payment negotiations trap buyers into overpaying

Why dealership service departments are profit machines

The ultimate timing and negotiation strategy to force the best deal

Dealers aren’t evil — they’re running a business.
But once you understand how the game actually works, you stop overpaying.

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