SEO Trends 2024

Описание: This new year brings exciting prospects for SEO professionals, driven by the integration of AI into existing frameworks. In 2023, AI emerged as a crucial enhancement for SEO and marketing, with 88% of marketers recognizing the need for increased automation and AI adoption. Wix, a pioneer in AI implementation since 2016, has expanded its SEO tools, incorporating AI capabilities such as the Create AI text tool for generating keyword-focused copy, the AI Image generator for illustrative images, and the AI Meta Tag Generator for well-structured meta tags. This move towards AI integration signifies a shift towards more sophisticated applications in 2024.
Headless CMSs, gaining popularity in 2023, will become even more appealing in 2024. Wix Headless, leveraging an API-first approach, empowers developers to use various tech stacks for displaying content across platforms. This flexibility is particularly valuable in the multichannel marketing landscape, offering opportunities for omnichannel consistency and quality.

Moreover, SEOs are recognizing the importance of feed management, as Google's evolving crawl strategies involve utilizing APIs and differentiated feeds. Google encourages content producers to categorize and organize their content into dedicated channels like Google Merchant Center, requiring optimization for optimal performance. This shift towards dedicated feeds is becoming indispensable for indexing participation, reflecting a natural progression in how Google organizes its SERP and serves content based on intent and customer journey.