Grounded Theory vs Phenomenology - Similarities, Differences & Which one to choose?

Описание: Phenomenology and Grounded Theory share many similarities, so no wonder it is an extremely difficult task to decide which one to choose for your study. In this video, I define phenomenology and grounded theory, talk about similarities between them, and finally discuss differences between phenomenology and grounded theory and how to make that difficult decision. While doing this, I share a number of useful insights about each of these methodologies. Enjoy!

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Time stamps:
00:00-03:34 Problems with phenomenology and grounded theory
03:34-04:52 Defining phenomenology and grounded theory
04:52-06:39 Similarities between phenomenology and grounded theory
06:39-19:58 Differences & which one to choose?