Gloss vs Grit: Why authenticity beats the ‘cool factor' | Employer Branding Unplugged EP 11

Описание: Fashion. Sports. Hospitality.

On the surface, these industries sell themselves. But what happens when the ‘cool factor’ isn't enough to keep talent going through the day-to-day grind?

Mark Puncher is joined by dynamic duo (and former colleagues) Gareth Brown (Schnitz) and Gina Selak (SEN) for a conversation that cuts straight through the hype.

Gareth doesn’t mince words about the reality of working in hospitality, admitting that no matter how exciting your brand is, employees have to be okay with “going home smelling like chips” after the lunch rush.

Meanwhile, Gina takes aim at the way we define roles in the modern workplace. She reveals why she scrapped the humble Position Description in favour of ‘Contribution Profiles,’ a shift designed to stop employees from just filling a seat and start empowering them to own their impact.

Ultimately, Gareth and Gina show us that in an age of AI and hybrid work, the most powerful retention tool isn't a perk - it's the simple, messy and rewarding act of working shoulder-to-shoulder. This episode is a reminder that while your brand might get talent in the door, it's the people they work with - not just for - that make them stay.

Schnitz: https://schnitz.com.au/careers/
Sports Entertainment Network: https://www.sportsentertainmentnetwor...
Employer Branding Australia: https://www.employerbrandingaustralia...