The Trade Desk on Building Ventura TV OS, Empowering Advertisers and Leading with Transparency
Автор: 3Vision
Загружено: 2026-02-04
Просмотров: 3
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On this episode of Inside Content, Jack Thomas, Director at 3Vision is joined by Matthew Henick, SVP, Ventura TV OS at The Trade Desk.
In this episode, they discuss how The Trade Desk, through its TV Operating System Ventura TV OS is addressing some of the biggest challenges in Connected TV —like fragmented ad delivery, complex supply chains, and the need for greater transparency. They also dive into The Trade Desk’s Partnership with DirecTV and what it signals about the future of the streaming experience for both consumers and industry players.
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About 3Vision👇
3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.
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