Marketing Beyond Lead Generation: How to Run a Revenue-Driven Marketing Organization
Автор: InsideUp Inc
Загружено: 2024-03-07
Просмотров: 759
Описание:
Dive into the dynamic world of revenue management and executive-level partnerships in this insightful discussion. Explore the role of a revenue leader beyond traditional marketing functions, collaborating with business leaders, sales, customer success, and CEOs.
Discover strategies for impacting the entire customer journey, from initial engagement to post-signature onboarding and customer delight. Uncover the keys to customer advocacy and successful upsell marketing in a product-led growth landscape. Learn how to holistically contribute to business growth, understanding revenue sources and effectively staying connected with counterparts. Join us for a deep dive into the playbook of revenue management and gain valuable insights for driving success in today's competitive landscape. #leadgeneration #revenuedriven #marketing #marketingorganization
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