How to Build Allies in an Ad Agency (What Actually Works for Creatives)

Описание: Tired of feeling like your ad agency is a high school cafeteria with cliquey departments? As a creative, navigating relationships with account, media, strategy, and project management can be tough!

In this video, I'm sharing practical agency life hacks to improve interdepartmental communication and creative collaboration. If you're looking for advertising career advice and want to improve your agency communication skills, this video is for you!

🧠 Want more Stuff About Advertising?

► Join the best membership community for advertisers, Internal Review: https://www.stuffaboutadvertising.com

► Listen to the Stuff About Advertising podcast on Spotify: https://open.spotify.com/show/3oIVc8v...

► Listen to the Stuff About Advertising podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast...

► Follow on Instagram:   / stuffaboutadvertising  

► Follow me on TikTok:   / stuffaboutadvertising  


🎥 What's in this video:
00:00 Intro
00:49 How ad agency departments collaborate
01:59 Working with the Account team
03:26 Working with Project Managers
04:20 Working with Strategists
05:30 Working with the Media team
06:42 How to be a good coworker

📚 Read my favorite books on advertising, marketing, and creativity: https://www.amazon.com/shop/influence...

🤝 For partnerships, please email [email protected]