Beyond the Search: Finding Providers Who Stay (Shannon McKay)

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In this episode of Culture Change RX, host Sue Tetzlaff and guest Shannon McKay discuss the intricacies of provider recruitment in rural healthcare. They explore effective strategies for attracting providers, the importance of community fit, and the evolving expectations of healthcare professionals. The conversation highlights the significance of cultural alignment within healthcare organizations and the dual role of recruitment firms in engaging with both clients and candidates. 

• Active sourcing is essential for successful recruitment in rural areas.
• Understanding the candidate's (and spouse’s) lifestyle preferences is crucial for retention.
• Community fit is as important as practice fit in recruitment.
• Work-life balance expectations are changing among healthcare providers.
• Cultural fit can affect recruitment decisions.
• Recruitment firms develop relationships with both the organization and the candidates.





If you’d like to connect with Shannon or learn more about Adkisson Search, you can find them here:
✉️ [email protected]
🔗 https://www.adkissonconsultants.com/






We’re stepping forward in a bigger way—growing our team of rural healthcare experts, growing our capabilities by adding a strategic planning division … all of this so we can expand our ability to help even more rural hospitals and other small healthcare organizations in 2026. … We’d love to explore how we can support your organization in being the provider- and employer-of-choice so you can keep care local and margins strong! Learn more at CaptoneLeadership.net










Learn more and register (https://www.capstoneleadership.net/up...) for the 2026 Healthcare Executive Forum - We look forward to seeing you on June 17-18 in Madison, Wisconsin!


Hi! I’m Sue Tetzlaff. I’m a culture and execution strategist for small and rural healthcare organizations - helping them to be the provider and employer-of-choice so they can keep care local and margins strong.

For decades, I’ve worked with healthcare organizations to navigate the people-side of healthcare, the part that can make or break your results. What I’ve learned is this: culture is not a soft thing. It’s the hardest thing, and it determines everything.

When you’re ready to take your culture to the next level, here are three ways I can help you:

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When you’re ready to be the provider and employer-of-choice, we’ll help you implement proven frameworks that strengthen culture, improve experience and ensure your organization thrives.
You can email me at [email protected] and put “BREAKTHROUGH” in the subject line and I’ll get you all the details.