Investment strategy Tab in Google Ads - Updates

Описание: 🚨 𝐍𝐞𝐰𝐬! Google Ads launched a "𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲" Tab inside Recommendations. All you need to know:

Google Ads has introduced a new feature called the Investment Strategy planer for campaigns that are limited by budget.

This tool is designed to guide advertisers to make informed decisions about how to allocate additional budget across campaigns to maximize performance.

𝐇𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬:
1 You choose a primary campaign metric
2 You define how much additional weekly cost you could invest
3 Google shows you the additional weekly conversions (value, clicks)
4 Below you see the campaigns and how their cost, ROAS and conversion value changes
5 You can select or deselect campaigns, the calculations will adjust so that your entire investment is allocated across the selected campaigns only

At first sights it feels like "Fix limited by budget" campaign recommendation hidden inside a new fancy tool.

Will you use it?

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