Shopify Plus Growth: Turning Customer Data Into Bigger Carts + Better Retention

Описание: This week, Phil sits down with Adam Pearce, founder of Blend Commerce, a Shopify Plus CRO agency that’s helped some of Shopify’s best-loved brands turn “we should test that” into real, repeatable revenue gains. After 8 years building Blend—and being recognized in 2025 as Europe’s best CRO agency—Adam is on a mission to make CRO more than a backlog of opinions.

In this episode, we dig into what high-performing Shopify Plus brands do differently: how to use qualitative + quantitative research to find the tests that matter, how CRO connects directly to retention and higher customer spend, and what an “always-on optimization engine” looks like when it’s actually working. Plus, Adam shares what he’s learned building the eCom Collab Club—a 1000+ member community with multiple monthly London events—and how community can accelerate ecommerce growth in unexpected ways.


Scaling isn’t magic, it’s systems. Crunching Your Growth brings you inside the playbooks of founders, operators, and marketers who turned good products into durable businesses. Hosted by Phil Masiello, 4x exit founder, agency CEO, and author, the show unpacks real numbers, real bottlenecks, and the decisions that move needles: sharpening positioning, building demand beyond one channel, turning ops into an advantage, and evolving from founder-doing to team-owning. Expect crisp segments (What Worked, The Stall, The Fix, The System), on-screen frameworks, and case-specific metrics (CAC/LTV, retention, contribution margin) you can copy. If you’re building a consumer brand on DTC, Amazon, or omnichannel retail, Crunching Your Growth is your weekly working session.


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