$100M+ Founder Lessons: Ty Haney, Founder of Outdoor Voices

Описание: Ty Haney is the founder of Outdoor Voices, the brand that made moving your body feel cool, inclusive, and fun again.. She’s also the founder of Joggy, a natural energy brand, and TYB (“Try Your Best”), a fast-growing platform helping brands build stronger communities through its community commerce model.

Ty started Outdoor Voices as a college project, and it ended up becoming one of the most recognizable names in activewear. She had this fresh take on movement and community that made the brand stand out and quickly grow into a national success. At its peak, Outdoor Voices was bringing in over $160 million in revenue under her leadership and became a playbook for how community can drive real growth. After stepping away, Ty didn’t slow down - she launched Joggy and later TYB, which now powers over 200 companies like Rare Beauty, Poppi, and Urban Outfitters.

In today’s episode, Ty gets real about the full arc of Outdoor Voices from its scrappy beginnings to becoming a national brand, and then the tough moments that led her to step away. She opens up about the challenges behind the scenes, what it felt like to walk away from something she built, and why she’s now coming back to the company with a fresh perspective. We also dive into what she’s learned launching Joggy from scratch, building TYB with powerhouse brands, and how she rebuilt her confidence through it all. Ty shares the lessons she wishes more founders talked about - why ownership equals control, how to manage your time and energy, and why trusting yourself is everything. This one’s for anyone who’s building, rebuilding, or just figuring it out as they go, Ty’s story is packed with honesty, grit, and the kind of inspiration we all need to hear.

Follow Yasmin:
Instagram:   / yasminknouri  
Website: https://www.behindherempire.com

Follow Ty: 
Instagram:   / ty_haney  
Instagram:   / outdoorvoices  
Website: https://www.outdoorvoices.com/

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Listen on:
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