Why is Digital Marketing so Important Today? - Vlerick Business School

Описание: Digital Marketing Programme: https://utm.io/ug4sU

If your digital marketing efforts are focused on channels, it may be time to reboot your strategy. This programme sets out a holistic, powerful and integrated approach to digital marketing, that can transform your results.

You’ll learn how to develop a robust strategy, allocate budgets, improve your customer experience, keep up with the latest trends and grow your business. All of this is underpinned by a clear understanding of AI, big data and other technologies.

In a careful blend of two online and three on-campus modules, you’ll develop the knowledge and skills to make informed decisions and create strategies that are resilient and adaptable in a constantly changing digital environment.

Module 1: Introduction to digital marketing (online)

Be inspired by new trends and technologies – and understand their impact on customer behaviour
Discover how to create a digital marketing strategy which tells a consistent story across all channels

Module 2: Acquiring customers via digital channels

Explore the benefits of outbound digital marketing and the value of digital ad platforms
Understand the power of content marketing – and the role that generative AI can play
Discover how to improve website user experience through A/B testing

Module 3: Customer conversion and retention

Dive into CRMs and customer data platforms – and how they can power segmentation and personalisation
Discover how to automate personalised communications
Use big data and AI to boost customer loyalty
Explore how to enhance brand advocacy through word of mouth and influencer marketing

Module 4: Online simulation (online)

Gain hands-on experience of handling common digital marketing challenges
Develop your decision-making skills
Module 5: Reviewing your digital marketing strategy

Discover how to measure effectiveness
Develop a clear view of the competitive advantage of omnichannel marketing