How AI Is Changing Law Firm Economics (with Marc Zwillinger of ZwillGen)

Описание: AI isn’t the threat. The billable hour is.
As firms become more efficient, hourly billing becomes harder to justify — for clients and for lawyers. In this episode, we break down what AI means for firm economics, pricing models, and the future of legal value.

In this conversation with Marc Zwillinger (Founder & Managing Member, ZwillGen), we cover:
• Why AI is accelerating the shift away from hourly billing
• How “calibrating risk” leads to practical guidance clients actually use
• How ZwillGen turned client pain points into new subsidiaries and revenue lines
• Why culture drives retention, performance, and client satisfaction
• Ways firms can raise rates effectively without client pushback

About the Guest
Marc Zwillinger has spent 15 years building ZwillGen into a Tier 1 “Best Law Firms” boutique for Privacy & Data Security, recently recognized in the 2026 rankings for its deep technical expertise, cybersecurity insight, and client-forward model. The firm advises leading technology, media, gaming, and consumer-facing companies on privacy, cybersecurity, AI governance, and emerging tech issues.

This episode is designed for:
• Managing Partners & Law Firm Owners
• Legal Ops and Strategy Leaders
• Attorneys exploring AI, pricing innovation, or new business models
• Anyone interested in the changing economics of legal services

This conversation explores how AI is reshaping law firm economics, the future of the billable hour, and how pricing models must evolve as efficiency increases in an AI-driven legal landscape.