The Ident Network: MTV3 (Finland) 1957 - 2019

Описание: MTV3 is the oldest and most popular private TV channel in Finland. It is colloquially known as Maikkari (or Kolmonen, meaning The Third). MTV3 is the flagship channel of MTV Oy, the largest Finnish commercial broadcaster and a subsidiary of Swedish telecommunications company Telia Company. On December 1, 1986, Kolmoskanava (also known as TV3 and informally as Kolmonen) was launched as a joint venture between MTV Oy, Yle and Nokia. MTV Oy eventually took over the shares of Kolmonen, and it launched a new channel under its current brand, MTV3 (renamed from MTV to avoid confusion with its American namesake), in 1993. MTV3 used an owl as its logo for many decades (and an owl’s eye from 2001) until its major companywide rebrand in 2013.

MTV Oy is the largest commercial TV broadcaster in Finland. It is a subsidiary of Bonnier Broadcasting, which is owned by Swedish telecommunications company Telia Company. Mainos-TV (meaning Commercial TV) was established in 1957, it provided a programming block for Yleisradio's tv channels which would air original programs featuring commercial breaks. MTV Oy was allocated its own channel in 1986. Its main competitors are Nelonen Media and Discovery Networks Finland, along with Yle, the public broadcaster of Finland.

© MTV Oy, Telia Company
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