"In Market" with Anastasia Melvin @ Oliphant
Автор: CommerceTracks
Загружено: 2026-01-06
Просмотров: 16
Описание:
In this episode of "In Market," we go behind the scenes with Anastasia Melvin, Wholesale & Retail Operations Director at OLIPHANT — the contemporary women’s ready-to-wear brand known for travel-inspired color, playful prints, and artisan-crafted details.
Hosted by Andrew Potkewitz, this episode explores how a modern fashion brand operationalizes “beautiful chaos” - aligning wholesale and DTC, tightening inventory discipline, and mapping the integrations that keep product, orders, and customer experience in sync across every channel.
With years of hands-on experience spanning Shopify/Shopify Plus, ApparelMagic, JOOR, Stocky, Zendesk, Loop Returns, and AfterShip, Anastasia shares the best practices, workflows, and real-world lessons she’s built to support scalable growth - from receiving and product creation to B2B account management and trade show execution.
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