ADVANTAGES OF FOCUS GROUP DISCUSSION (FGD) AS DATA COLLECTION TOOL IN RESEARCH

Описание: In research, a focus group discussion is a qualitative data collection method where a small group of participants share their opinions on a specific topic under the guidance of a moderator.
HERE ARE 10 ADVANTAGES OF FOCUS GROUP DISCUSSION AS DATA COLLECTION TOOL IN RESEARCH
1: Allows researchers to gather in-depth insights and understanding of participants' attitudes, perceptions, and experiences.
2: Facilitates the exploration of complex topics through interactive discussions among group members.
3: Provides a platform for participants to express diverse viewpoints and generate new ideas.
4: Helps researchers identify common patterns and differences in opinions within the group.
5: Enables the observation of non-verbal cues and group dynamics to supplement verbal responses.
6: Offers the flexibility to adapt questions and prompts based on the flow of the discussion.
: Promotes active engagement and collaboration among participants, leading to richer data.
8: Allows for the clarification of responses and the opportunity for participants to elaborate on their answers.
9: Supports the validation of research findings through the triangulation of data from multiple participants.
10: Contributes to the development of more targeted research instruments and strategies for future data collection efforts.