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Gamelab Barcelona 2017 - Reko Ukko - Creating an entertainment brand starting with a mobile game
Автор: Gamelab Conference
Загружено: 2017-08-09
Просмотров: 87
Описание: Reko Ukko has worked in game design for 15 years, in companies such as Digital Chocolate, Remedy, NaturalMotion Games and as of late, as the VP of Game Design at Seriously. Seriously’s first game, ‘Best Fiends’ was launched in 2014 and is going strong with 60M+ downloads, 65M+ USD revenue. In his talk, “Creating an entertainment brand starting with a mobile game", Reko talks candidly about how Seriously unites their marketing and development effort together and integrates them fully in their game updates.
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