[Webinar] Can Loyalty Programs Reignite Growth for Multi-Brand Organisations?

Описание: By choice and necessity, consumers’ purchasing habits and routines will never be the same again for multi-brand organisations, like malls, airports, and platform businesses. More online, and less traditional. Unsurprisingly, this has led to severe disruption to platform and multi-brand businesses’ growth.

Is the answer an alliance, coalition, or a standalone loyalty program? In this webinar led by the experts of Antavo and Memac Ogilvy, we explore one specific path, helping brands and businesses rebuild customer relationships to deliver business impact and emotional loyalty.

Timestamps:

0:00 Start
2:02 Quiz #1 - When was the first loyalty program introduced?
4:28 What's the post-pandemic world looks like?
14:13 Watchout #1 - Integration isn't always the answer
23:35 Quiz #2 - Is 'big data' and personalization delivering on the promise for your loyalty program?
26:10 Watchout #2 - A lot of data and no insight
34:21 Watchout #2 - Too much friction
37:31 Four bonds of loyalty
42:30 Key takeaways
44:04 Q&A

Feel free to contact us at: https://antavo.com/

#LoyaltyProgram #Antavo #Multibrand