How Bajaj Allianz Became India’s Iconic Brand: Marketing Strategy Revealed

Описание: In this debut episode of our leadership series, TBS Media brings you an exclusive conversation from the Indian Brand and Leadership Conclave 2025. We sit down with Vikram Jeet Bhayana, Head of Marketing at Bajaj Allianz General Insurance, to discuss their monumental win and the marketing philosophy that keeps them at the top.

In an era of constant disruption, how does a legacy brand stay relevant? Vikram shares insights on:

The strategy behind winning "India’s Iconic Brand 2025."

Navigating brand leadership in the age of digital disruption.

Advice for marketers building brands with purpose and consistency.

📍 Event: Indian Brand and Leadership Conclave 2025

🏢 Organized by: TBS Media

🏅 Award Category: India’s Iconic Brand

About TBS Media: TBS Media is a premier platform dedicated to recognizing excellence in the Indian corporate landscape. Through our flagship events like the Indian Brand and Leadership Conclave, we bring together visionaries who are shaping the future of Indian business.

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