SKAN 4.0 Explained: What App Marketers Need to Know
Автор: Apptrove
Загружено: 2025-05-21
Просмотров: 3650
Описание:
Apple’s SKAN 4.0 is here—and with it, a new layer of complexity for mobile marketers.
More postbacks, less visibility, and a whole new way to think about attribution.
In this video, the AppTrove team breaks it all down—no jargon, no panic.
What we cover:
1. What’s changed in SKAN 4.0 (and why it matters)
2. Postback timelines: how 3 windows reshape user insight
3. Hierarchical conversion values and the trade-off with time
4. Source ID and crowd anonymity—how scale affects your data
5. Web-to-app attribution: finally supported
6. A quick history of SKAN from version 1 to 4
7. What’s next with SKAN 5 and re-engagement tracking
Whether you're running UA campaigns or simply trying to make sense of your dashboard again, this video provides the clarity you need to move forward.
Subscribe for clearer, honest breakdowns on mobile marketing, privacy updates, and what’s changing in the app world.
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Read full guide here: https://apptrove.com/guides-skan-4-0-...
#SKAN4.0 #SKAN #SKAdNetwork #MMP #Appgrowth #Appmarketing #mobilemarketing #mobilemeasurement #Mobilemarketingindustry
Host: Sharan Anuraj Tingloo ( / sharan-anuraj-tingloo-98b8a81b3 )
Video Producer: Astha Singh ( / astha~singh )
Production Assistant: Rudrajit Singh ( / rudrajit-singh-6b0518328 )
Video Editor: D. Venkat Rao ( / d-venkat-rao-517718232 )
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