SKAN 4.0 Explained: What App Marketers Need to Know

Описание: Apple’s SKAN 4.0 is here—and with it, a new layer of complexity for mobile marketers.
More postbacks, less visibility, and a whole new way to think about attribution.
In this video, the AppTrove team breaks it all down—no jargon, no panic.
What we cover:
1. What’s changed in SKAN 4.0 (and why it matters)
2. Postback timelines: how 3 windows reshape user insight
3. Hierarchical conversion values and the trade-off with time
4. Source ID and crowd anonymity—how scale affects your data
5. Web-to-app attribution: finally supported
6. A quick history of SKAN from version 1 to 4
7. What’s next with SKAN 5 and re-engagement tracking


Whether you're running UA campaigns or simply trying to make sense of your dashboard again, this video provides the clarity you need to move forward.
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Host: Sharan Anuraj Tingloo (  / sharan-anuraj-tingloo-98b8a81b3  )
Video Producer: Astha Singh (  / astha~singh  )
Production Assistant: Rudrajit Singh (  / rudrajit-singh-6b0518328  )
Video Editor: D. Venkat Rao (  / d-venkat-rao-517718232  )