Why Most Outbound Fails (and What to Do Instead)

Описание: Most outbound strategies chase the 5% of buyers who are ready to buy right now—and ignore the 95% who aren’t.

In this clip, George Coudounaris and Adem Manderovic break down how cataloguing offers a more strategic, respectful way to engage the entire market.

Instead of pushing for meetings, cataloguing focuses on:

Gathering context

Understanding timing

Earning permission to follow up later

It’s not about slowing down—it's about aligning with how modern B2B buyers actually buy.

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👀 Learn more at https://theb2bplaybook.com/cro-school
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