Building OnPitch: How We’re Fixing Music Marketing for Artists

Описание: Is the algorithm actually killing your career? 📉
In this exclusive interview, OnPitch Co-founder Justice Mclellan breaks down the broken state of modern music marketing and why the biggest artists are pivoting to Direct-to-Fan strategies.

👇 TOPICS COVERED:
0:03 - What is OnPitch?
00:27 - Why did you create OnPitch?
02:11 - What problem does OnPitch solve?
02:33 - Who is OnPitch built for?
03:07 - Why is fan data so important for artists today?
03:32 - What makes OnPitch different from traditional social media?
03:50 - How does OnPitch help artists actually grow?
04:13 - What kind of results or reactions have you seen so far from artists?
04:32 - What's the biggest misconception artists have about fan data?
04:54 - What do artists get when they join?
05:10 - What does it cost, and why did we price it this way?
05:57 - What's one feature artists are most excited about right now?
06:40 - How does OnPitch help artists turn their fans into supporters, not just followers?
07:12 - What moment made you realize the industry needed OnPitch?
07:51 - What's your vision for OnPitch over the next few years?
08:10 - What are you most proud of so far?
08:40 - What's something artists are told to do that just doesn't work anymore?
09:29 - What's a moment where you personally felt the algorithm fail you?
10:35 - What's the difference between announcing a release on social media vs. telling your real fans directly?
11:16 - What's the danger of building your career entirely on rented platforms?
12:06 - Why is opting in such a powerful signal from a fan?
12:51 - When should an artist start collecting fan contacts?
13:31 - Why does OnPitch exist?
14:48 - What do you hope an artist feels after using OnPitch for a year?

🔊 LISTEN TO THE FULL INTERVIEW
We discuss how to escape the content treadmill and build a sustainable career.

👉 Try OnPitch Free: https://onpitch.io

#MusicBusiness #MusicMarketing #SaaSFounder #DirectToFan #MusicIndustry